MA student at Designschool Kolding, communication design
MADE2015
A multidisciplinary collaboration of architecture, engineering and design facilitated by Sydney Opera House in Australia.
Brief from Sydney Opera House: How can we transform the Vehicle Concourse into a pedestrian-oriented space, which enhances the overall visitor experience at the Opera House?
Team: Signe Møller Rosendal (design), Mathias Ørum Nørgård (architecture), Mai Bogø (architecture), Birthe Wohlenberg (engineering) and Arnþrúður Gísladóttir (engineering) - from the left.
Outcome: Team presentation for all the mentors, partners and stakeholders of MADE by the Opera House on one of the stages in Sydney Opera House!
We spended six weeks from juli to august in 2015 to make the project.
On the link below you'll find a reflection journey I have made about our teamwork during the six weeks.
Design challenge of MADE2015: How can "Under The Steps" intrigue and inspire the visitor, enhance and extend the experience and thereby become part of the Journey?
PERSONAS
PERSONAS: The personas are developed of the findings from our user research:
GOAL: To inspire passive visitors to become active visitors of the Opera House through "Under the Steps" as an inviting public space.
RALPH: ACTIVE TOURIST & ACTIVE LOCAL
From our research we defined a group of people consisting of active tourists and active locals, who are visiting Sydney Opera House to experience all of its offers.
Ralph as an active tourist visiting Sydney Opera House to experience the architectural icon of Jørn Utzon. Ralph as an active local visiting Sydney Opera House because of the shows and night life.
The behaviors of Ralph: entering the building to consume the offers of Sydney Opera House
SIMON: PASSIVE TOURIST & PASSIVE LOCAL
From our research we defined a group of people consisting of passive tourists and passive locals, who are visiting Sydney Opera House only to take a fast picture of the building or take a walk around the building.
Simon as a passive tourist visiting Sydney Opera House to take a selfie of him and the building before moving on to the next tourist attraction of Sydney. Simon as a passive local taking a walk in his lunch break around the building and then moves on to the park.
The behaviors of Simon: Simon is walking around the building and is therefore never consuming any of the offers of Sydney Opera House.
RESEARCH
CORE DESIGN METHODS: Observations, dialogues, clustering, bodystorming, user experiences of mock-ups and sketching.
OBSERVATIONS OF THE VEHICLE CONCOURSE
The Vehicle Concourse from the outside and the inside.
The experience of the space: dark, cold, uninviting and chaotic.
DIALOGUES WITH VISITORS IN THE VEHICLE CONCOURSE.
The guests think the place is dark and uninviting. They don't experience it as a main entrance.
CLUSTERING
The different groups of visitors in Sydney Opera House with different needs and behaviors.
Two sketches of the different experiences of The Vehicle Concourse depending on the different purposes of visiting Sydney Opera House.
BODYSTORMING: How do disabled visitors experience Sydney Opera House?
We experienced how the accesability is for people in wheel chairs and sighted people.
USER EXPERIENCES OF MOCK-UPS: Architectural diagrams of the paving.
Tests of how people like open shapes, when they are in the public. With closed shapes you feel like you cross a boarder.
Tests of how people find open areas more appealing than closed areas. Closed areas makes people feel exposed.
